Effective April 1, 2023, the Porsche Lifestyle GmbH & Co. KG has appointed a new head of design. Roland Heiler, the longstanding CDO of the Porsche Lifestyle Group and Managing Director of Porsche Design GmbH, will be followed by Carsten Monnerjan.
As new Managing Director of Porsche Design GmbH, he will lead the creative team at Studio F. A. Porsche in Zell am See. Focus of his work will be to establish an even closer collaboration between the worldwide Porsche Design studios in Zell am See, Berlin, Los Angeles, Shanghai, and Ludwigsburg as well as the Style Porsche studio in Weissach.
“It’s terrific that we were able to get Carsten Monnerjan as the new head of design for the Porsche Lifestyle Group. He is a perfect fit for the position. His prior professional experience has always put him at the interface between car design and lifestyle product design and he gained a lot of international experience doing it. That is a major point of interest for design in our brand and for Studio F. A. Porsche’s industrial clientèle,” says Stefan Buescher, CEO of the Porsche Lifestyle Group.
In the future, Monnerjan and his team of lifestyle and industrial design experts will work even more closely with the team run by Michael Mauer, Vice President Style Porsche at Porsche AG. The goal is to transfer the sports car manufacturer’s brand-defining design DNA even more consistently into Porsche Lifestyle Group products. “The intensified collaboration between the Porsche Design and Porsche brands emphasizes the design department’s strategic importance once again,” says Michael Mauer, Vice President Style Porsche. “Future products – even beyond cars – will be oriented even more consistently toward our design DNA. Our close collaboration will also enable us to combine our expertise and ensure that our products will be viable well into the future through a consistent brand identity in the luxury segment.”
“It’s a great honor and a pleasure to join this iconic brand. To me, good design means: as little as possible and as much as necessary. That was also the premise for the company’s founder, F. A. Porsche: reduce design to the essentials. I’m looking forward to adding my experience and creativity to the team while enjoying the famous Porsche design philosophy and innovative power. Those are ideal conditions for creating new trends and responding to nowadays’ needs with agility and for making more exciting developments in the Porsche Lifestyle Group’s product portfolio,” says Carsten Monnerjan about his future task.
After successfully developing the Porsche Design brand over the course of decades and making a significant mark on its timeless, purist design, Roland Heiler will be retiring. Under his leadership, Studio F. A. Porsche successfully implemented numerous international projects that won prestigious awards for product and industrial design. In 2021, Studio F. A. Porsche was designated by the Red Dot Award as the “Design Team of the Year.”
It’s a long journey from an idea to a perfect product. There are multiple hurdles to overcome, and creative blocks to deal with.
“I value the creative freedom, exciting environment, and particularly the trust that I've been given over all these years. I always felt that it was a great honor and an exciting challenge to translate Porsche’s iconic design language beyond the sports car into our lifestyle products and, in the process, to reflect both tradition and the zeitgeist in the design,” says Roland Heiler.
“We are grateful to Roland Heiler for all his creativity and dedication. Time and again, he was able to successfully convey the legacy of our founder, Prof. F. A. Porsche, and the Porsche brand’s unique DNA into other, new product worlds while still providing the brand with his distinctive personal style. It has been a success story for the company, and it is one that we now want to keep writing with Carsten Monnerjan,” says Stefan Buescher.
This year, the Porsche Design brand is celebrating its 50th anniversary with design highlights from its most important product categories, like timepieces and eyewear, as well as a limited Capsule Collection. The conclusion of this special anniversary year will coincide with the generational shift in the design field.
Porsche AG congratulates Porsche Design on its golden jubilee.
“This is a decisive moment for us. We plan to continue to link timeless design with innovative function in the future with our new Head of Design Carsten Monnerjan, as our company has done over the last 50 years. Our ambition is to jointly advance new developments in design and in our product portfolio and to expand the role of our worldwide design studios further,” says Stefan Buescher, looking toward.
In his last position, Carsten Monnerjan was Head of Design at the Audi subsidiary Italdesign. There, he was able to significantly shape the team and investigate new industrial fields for the company’s design department. Between 2008 and 2012, he led the Audi design studio in Munich as both designer and manager. Together with his team he dedicated himself to transportation design, product design and “future mobility concepts.” In 1993, right after graduating from university, Monnerjan began his design career as an exterior designer with the automotive group before transferring to Spain to work in the VW Group’s design studio Design Center Europe. His design expertise has always focused on car-related industrial design.
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© 2022 Dr. Ing. h.c. F. Porsche AG.
*Data determined in accordance with the measurement method required by law. As of 1 September 2018 the Worldwide Harmonised Light Vehicles Test Procedure (WLTP) replaced the New European Driving Cycle (NEDC). Due to the more realistic test conditions, the fuel/electricity consumption and CO₂ emission values determined in accordance with the WLTP will, in many cases, be higher than those determined in accordance with the NEDC.
Currently we are still obliged to provide the NEDC values, regardless of the type approval process used. The additional reporting of the WLTP values is voluntary. As all new cars offered by Porsche are type approved in accordance with the WLTP, the NEDC values are therefore derived from the WLTP values. To the extent that the values are given as ranges, they do not relate to a single, individual car and are not part of the offer. They are intended solely as a means of comparing different types of vehicles. Optional equipment and accessories (attachments, tyre formats etc.) can change relevant vehicle parameters such as weight, rolling resistance and aerodynamics and, along with weather and traffic conditions and individual handling, can affect the fuel/electricity consumption, CO₂ emissions, range and performance figures of a car.
You can find more information on the difference between WLTP and NEDC at www.porsche.com/wltp.
Further information on the official fuel consumption and official, specific CO₂ emissions of new passenger cars is available in the “Guidelines on fuel consumption, CO₂ emissions and power consumption of new passenger cars” [Leitfaden über den Kraftstoffverbrauch, die CO₂-Emissionen und den Stromverbrauch neuer Personenkraftwagen], available free of charge from all sales outlets and from Deutsche Automobil Treuhand GmbH (DAT).
** Important information about the all-electric Porsche models can be found here.
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